About Alice

My Present

Each day, most of us feel we have to wear a mask to exist in society, hustling to be a version of ourselves that we feel is more acceptable. I’m fascinated by how we all do this, and what we hide from ourselves (and others) as I’ve come to understand that this is usually how we get in our own way. The work I do is not about fixing or changing you, it’s about helping you to reclaim parts of yourself that got lost along the way, and helping you reconnect to yourself in a meaningful way so you can move forward from a grounded place with clarity.

Some clients call me their Business & Career Coach, but I’d describe myself more as a Purpose Coach who works with the whole person, doing deeper than just focusing on work. I believe that to make progress in one area, we need to understand the whole. I understand a lot about the neurobiology of true fulfilment and purpose which informs a lot of my work and how I help my clients find a sense of direction from a grounded place, honouring our biology and nurturing our inner wisdom. To learn more about the neurobiology of purpose check out my free 5-day Purpose Course right here. 

I integrate breathwork and presence practices into my coaching when appropriate to support my clients wellbeing & help them to access insights they didn’t know they had, while offering support and guidance when necessary from my business experience and my extensive coaching toolbox. I hold a compassionate space that allows for exploration into someone’s struggles before defining the path ahead, as I work with clients to identify and rewire limiting beliefs which solidifies positive learning and growth.

With over 2000 hours of coaching under my belt, I’m now also qualifying as a Psychotherapist. I’m also a trustee for the charities Real World Meditation and Thriving Survivors which I’'m really proud of. I thoroughly enjoy working with the University of Edinburgh Business School each year supporting their final-year students in navigating their next big step in life, where I’m the top-ranked student service for final-year students. My private clients, who I see all year round, will tell you that I’m not the coach for you if you’re not into the big questions or deep, vulnerable and real conversations. I believe the most meaningful transformation starts on the inside because I’ve experienced it for myself and seen it in the results my clients get time and time again when they stop playing on the surface and go deeper. While i’m all about action plans, I don’t believe in implementing one until the inner work is aligned with the outer action. 

My Past

When I was 20 I co-founded Social Bite, an exciting social enterprise which I grew for ten years, famous for suppling over 150,000 items of fresh food to the homeless community, housing over 600 people and bringing the likes of George Clooney, Leonardo DiCaprio and Harry & Meghan to Scotland. 

However, at 26, I suffered a 6-month mental breakdown, following several burnout periods at Social Bite, that changed everything. I took my recovery seriously and engaged in lots of different schools of therapy, trained in breathwork and threw myself into intensive coaching & self-development work, I even participated in life-changing ayahuasca ceremonies in the Amazonian jungle in Peru. This led me to become fascinated and empowered by the human mind as I slowly but surely found my sense of autonomy, true purpose and conviction for the first time in my professional life.

I hold three Honorary Doctorate Degrees, a Higher Diploma in Professional Coaching & Mentoring, a High Diploma in People Management and several certificates in Applied Neurobiology and the Enneagram of Personality.

Looking forward

I’m excited to qualify as a Psychotherapist, which will happen in 2027, and am eager to specialise in Internal Family Systems and Family & Couples Therapy after, both of which are subjects I’m keenly interested in and learning about in my spare time.

I’m also a normal human being on my own journey just like you. I’m passionate about helping people make progress in their lives, by working with vulnerability and all of the things that make us human. I got married in the summer of 2025 to my awesome husband, Jamie and we’re travelling through South East Asia for 5 weeks over the winter of 2025/26 to get back that travel time that I missed in my 20s while I grew Social Bite.

I’m also obsessed with our dog Tucker (or Tucky) and our cat Frankie, who keep me grounded and active (whether I like it or not!). 

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